When a lot of people first think of menswear and suits, the first
images that often come to mind are crisp grey and navy bespoke suit. These
items have been menswear staples for decades, but that doesn’t mean
color should be excluded from a man’s wardrobe. Those of us at The
Sharp Suit are strong proponents of wearing what best fits your personal
style, and if that includes touches (or entire outfits) of color then
more power to you! But a basic understanding of color theory and
psychology is useful for men building and upgrading their wardrobes.
This brief overview of color should lay some basic groundwork regarding
the effects color can have on a man’s wardrobe, and next week will
explore how to put these ideas into practice using specific suit
examples.
No basic understanding of color theory and how it relates to menswear
can properly begin without an introduction to the color wheel. The
color wheel (shown below) illustrates the 12 important hues that make up
the basis of visible light the human eye can see. The origins of the
color wheel can traced as far back as Isaac Newton whose color wheel
also correlated the colors with music notes and planetary symbols. The
color wheel is composed of 3 primary colors (red, blue and yellow), 3 secondary colors (green, orange and violet, formed by combining primary colors), and 6 tertiary colors
(red-orange, red-violet, yellow-orange, yellow-green, blue-violet, and
blue-green, formed by combining a primary and the adjacent secondary
color).
The most prominent “missing” colors are black, white and grey. Black
and white are considered neutral colors and not normally included on
the color wheel; grey is a combination of the two and therefore left off
as well. The 12 main colors identified above (primary, secondary and
tertiary) make up the basic color hues. These can then be adjusted by
either adding white or black (tinting or shading, respectively) to
create variations on those basic colors. In clothing, outfits often
incorporate a primary and secondary color in order to create contrast.
However, that’s not the only way pair colors effectively. The image
below demonstrates several other ways to pair and match colors.
There are four key ways to pair colors effectively according to color theory (3 of which are illustrated in the chart above). Complementary colors
directly oppose each other on the color wheel. They create the
greatest contrasts and provide great accents on outfits. A variation on
this pairing, split complementary colors, combines colors almost directly opposite one another on the color wheel (see the image above). Analogous colors
are found next to one another on the color wheel. These combinations
create consistent-looking outfits, and are great in professional
environments. Triad colors (not included on the above
chart) are colors spaced equal distances apart from one another on the
color wheel. For example, in the first color wheel, violet, green, and
orange would be considered triad colors because they are each separated
by three colors in between them. These provide a balanced contrast, and
are great for outfits with lots of pieces.
This may all seem like a lot of information to absorb, and that’s not
a problem. Next week’s post will explore specific menswear examples
that utilize these color theory tools. But before we end the lesson,
let’s briefly explore the psychology behind some of the colors. These
are important to understand, because they help when selecting outfits
and colors for certain situations. For example, it would be
inappropriate to wear yellow to a funeral; black and grey work better in
that environment. The descriptions below help explain why that is the
case:
Blue – seen as trustworthy, dependable, calming
Green – seen as natural, tranquil, refreshing, peaceful
Yellow – seen as optimistic, enlightened, happy
Orange – seen as fun, warm, energetic
Red – seen as stimulating, action-oriented, attention-grabbing
Purple – seen as mystic, royal, creative
Brown – seen as stable, approachable, wholesome
White – seen as pure, clean, neutral
Grey – seen as timeless, practical, solid
Black – seen as overwhelming, powerful, mysterious
Obviously, these are not all the psychological associations for the
colors – there are many others that can readily apply. But these
provide a basic framework for men concerned about the message their
clothing sends based on the colors they select for their outfit. We
hope this introduction to color will be helpful in crafting your
personal style, and be sure to check back next week for examples on how
to incorporate today’s information into your wardrobe!
http://bespokesuits123.blogspot.com/2013/05/suit-pockets.html
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