When considering the perpetual turnaround from style nonchalance to style concern, it is curious to consider what is causing the intensifying energy behind this sartorial revival that is winning eager converts by the hour. There are at least three catalysts causing this resurrection of interest among men in all-things-sartorial:
First, the influence of television shows like Mad Men and Boardwalk Empire, as well as Hollywood movies featuring gangsters and spys no doubt play a pivotal role in the perception reversal from sartorial indifference to sartorial passion that is occurring among men. By simply watching episodes of shows and movies with images of men dressed in fine-tailored made suit causes our minds to take sartorial notes; and put simply, our visual pleasure centers are repetitively rewarded with images of impeccably dressed actors—which eventually results in giving us an impression that dressing well can be…pleasurable.
007 Sean Connery with Tailor Anthony Sinclair, London. Sean Connery’s fittings finally offers the masses a peek at the world of bespoke tailoring…and provides a precursor to the current male elegance media rage
The iconic Michael Kenneth Williams from the HBO television series “Boardwalk Empire“.
From the 2012 film “This Means War“—In the movie, the leading characters location is traced by a villain through a torn patch of South American vicuna , a relative of the llama shorn every three years and considered to be very rare and luxurious. The scrap of fabric is identified as coming from “Savile Row’s finest tailor“. The mystery question of the real-life suit’s origin? Chris Pine’s suit is Ralph Lauren’s Purple Label and the Brit’s Tom Hardy suit is Paul Smith (with a signature narrow lapel and slim leg).
A second pop culture influence (as covered in the PG article If no the end of the world, is it the end of A world ? ) comes from more and more ad campaigns capitalizing on the mesmerization with bespoke tailoring by featuring models in authentic, not so glamourous bespoke tailoring workshops. These campaigns create an awareness that something more exists in the world of style. Perhaps the man who gains a glimpse of the Savile Row tailor’s life in an unexpected print advertisement stops for a moment, and asks himself ”What is that??”. Once this question is posed, many men find themselves on a journey to the sartorial promise land, with the only regret being that they hadn’t started the trip sooner.
Even though for some of us, it can be funny to notice that some of these advertisements greatly exaggerate the quality and origin of many products, we can still appreciate the awareness that is created as themes such as the tailor’s dusty workshop, continues to grow among ad agencies promoting male elegance. In the same vein, numerous ad campaigns are also promoting men’s style by featuring men who look as if they have stepped into a frame shot from another time era (usually ranging from the mid-1800s up until the 1960s) which brings on a sentiment for hand-tailoring, or at least encourages a sentiment for items that relay the spirit of being hand-tailored.
Corneliani. Yet another ad campaign with subjects photographed with the “dusty workshop tailor-at-work theme.”
Time Era Dressing — Sans the vest, this Pepe Jeans model evokes the emotion of the 1940s.
Timothy Everest, tailor to the upper echelon of public figures and celebrities, also provides designs for younger brands like Superdry, that particularly appeal to the more cutting-edge sartorial thinker. Here: The Town Coat, reminiscent of the beloved frock coat from the mid-1800s.
The third influence may be very familiar to the readers of PG. Men and women alike from a vast array of different backgrounds, who have experienced a sometimes unexplained interest in how men dress, are now writing about their sartorial thoughts, impressions, and experiences. And with the internet in place, these voices are now able to reach the bulk of the world, where like-minded people assimilate in sartorial thought and spirit.As fresh as it looks…the town coat is firmly grounded in history, owing a great debt to that forebear, the frock coat. It may surprise many, but back in its mid-19th-century heyday, the frock coat was as “it” as it gets, having come into fashion as a more subdued (and less froufrou) alternative to courtly attire — the Helmut Lang of its day. But by the dawn of the 20th century, it itself had come to personify the calcified rigor of aristocratic European society…NY Times, November, 2011
The writers that are rising to acclaim realize that writing about how we dress has as much to do with emotion as it has to do with knowledge. And where there is emotion, there is meaning. This element of a writer evoking sentiments combined with a scholarly approach to dressing well appears to be fundamental in the growth in the interest in male elegance, as more men take a sincere interest in how they present themselves.
A candid shot of James Sherwood (in a bespoke coat by Edward Sexton). Sherwood has gained worldwide respect for writing about bespoke tailoring with emotion, as well as with scholarly detail.
And so, as a man’s attitude sets the stage for the development of his appearance, indeed there seems to be a new awareness among men that time is short—a knowing that living life well each day is infinitely more rewarding than waiting for the perineal Friday to roll around. Most notably, men in their 20s are recognizing that a striking sartorial style quickly sets them apart from a league of other men who have overlooked the shaking effect of developing an unforgettable persona.
Now we can say with strong certainty, that we have entered a completely new sartorial age–where quality matters and a return to style has become important in people’s lives.
Part II will examine this mass attitude shift and attempt a cultivated way to understand the emotion a man feels as he develops his sartorial persona—as well as how the women around him may perceive and react to him.